Web Survey Bibliography
The use of online surveys is now ubiquitous, but there continues to be gaps in survey research about best practices for web questionnaire design. Further, established best practices for web surveys have often been based on research conducted among small samples. In this paper, we aim to improve upon these best practices by analyzing surveys created and conducted on the SurveyMonkey platform, which receives millions of responses to user-created surveys daily. Using this massive dataset, we will glean insights about optimizing the length and types of questions in an online survey. We examine the effects of several factors on survey completion rates, including survey length, types of questions deployed (such as open-ends and matrix-style questions), number of pages, number of answer choices, and other related measures.
Web survey bibliography - Liu, M. (13)
- Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys; 2017; Liu, M.; Wronski, L.
- Data collection mode differences between national face-to-face and web surveys on gender inequality...; 2017; Liu, M.
- Improving survey response rates: The effect of embedded questions in web survey email Invitations; 2017; Liu, M.; Inchausti, N.
- Comparing acquiescent and extreme response styles in face-to-face and web surveys; 2017; Liu, M.; Conrad, F. G.; Lee, S.
- Web survey experiments on matrix questions; 2017; Liu, M.
- Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights; 2016; Liu, M.; Wang, Yic.
- Comparing data quality between online panel and intercept samples; 2016; Liu, M.
- Mode Effect on Racial Sensitive Questions between W eb and Computer-assisted Self-interview ; 2016; Liu, M.; Wang, Y.; Lepkowski, J. M.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- An experiment testing six formats of 101-point rating scales; 2015; Liu, M.; Conrad, F. G.
- Data collection mode effect on feeling thermometer questions: A comparison of face-to-face and Web surveys...; 2015; Liu, M., Wang, Yi.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Data Collection Mode Effects On Political Knowledge; 2014; Liu, M., Wang, Y.